When I was about 8 years old, my dad used to take me and my brother out on his boat. It was a small craft, but I thought it was amazing. One day, we were almost capsized by a passing luxury cabin cruiser. Looking up, I saw a man lounging…

A friend of mine who works as a freelance content marketer sent me this in an email this week: Neville, I’m in a bit of a bind. One of my biggest clients wants to reduce my output because they get better results when they blog less (huh?). …

When I meet a potential client for the first time, they have often not thought about my services at all. They’re simply frustrated with something in their current setup (often lack of results from inbound marketing) and want to vent about it. The first meeting isn't about making a pitch…

Fellow marketer: lend me your ears and imagine this. It’s the low season: website sales are down, traffic is at a flat-line, and ad budgets maximised. We’re reacting by testing and tweaking, but can’t prove our actions are impacting anything. Whether it’s the boss or the client, someone is breathing…

A primer on good old fashioned marketing. — A few weeks ago, my partner was considering a home made cake for her birthday celebration, but was conflicted about the relatively high price (which included delivery to the venue). “Just order a cheaper one from a different caterer,” I said. That wasn't a good solution though. She had tried…